Not All Discounts Are What They Seem — Here’s How to Choose a Company That Delivers True Value
If you’re shopping for a custom closet, you’ve probably seen deals that seem too good to pass up — discounts that knock prices down by 30%, 40%, or even 50% off! While these discounts look exciting, it’s important to understand how some companies use big discount tactics to make a sale, even if it doesn’t ultimately offer you the best value.
Here’s a closer look at how these “discounts” work and why choosing a company that values transparency and design quality can give you more for your money in the long run.
- The “Markup-to-Markdown” Strategy
Many companies advertise huge discounts to grab attention, but these savings are often calculated off inflated “regular” prices that very few people ever pay. This tactic makes the final price seem like an incredible bargain, but in reality, you may end up paying close to — or even more than — the fair market value.
Our Approach: We focus on honest pricing from the start. Our estimates are based on quality materials and labor, without markups that let us later claim a massive discount. The price we quote you reflects true value without the games. - Pressure to Buy “Today Only”
High-pressure sales tactics often emphasize “today-only” pricing, creating a sense of urgency. The truth is, these discounts often come back repeatedly or can be negotiated at any time. This tactic pressures customers into decisions that may not fully meet their needs.
Our Approach: We believe that a custom closet is a big decision that deserves careful consideration. That’s why we offer a relaxed, no-pressure environment. We want you to feel confident in your investment and take the time you need to make the right choice. - Bundle Discounts That Don’t Actually Save You Money
Some companies use “bundled discounts” to encourage you to buy more, but these packages often include elements you don’t need or want. What seems like savings can lead to an upsell on extras you may not benefit from.
Our Approach: We build your design around your needs. Instead of encouraging “extras” for the sake of a sale, our focus is on optimizing your space with what matters to you. We offer fair, straightforward pricing on the exact features you want. - The “Free Design Consultation” Catch
While many companies advertise free design consultations, these sessions are sometimes more about closing the sale than truly designing for your needs. They may use it as an opportunity to push additional features or upgrades at a “discounted” rate.
Our Approach: Our consultations are centered on understanding your vision. We take the time to discuss your preferences, challenges, and goals for your space — not to upsell, but to genuinely design a closet you’ll love. You’ll leave with a custom plan designed specifically for you, without added pressure.
How to Choose Value Over Discount
When it comes to custom closets, the best value comes from a company that takes time to understand your needs, designs with quality in mind, and is transparent in pricing. We’re here to provide lasting solutions that truly suit you, rather than discounts that only sound good on paper.
At Ruffino Custom Closets, we’re passionate about designing beautiful, functional spaces that stand the test of time. If you’re ready to start your closet journey with a company that values integrity, quality, and transparency, reach out to us for a no-pressure consultation. We’ll be here whenever you’re ready.
